The guest speaker was Sean Sandurst (@SeanSandhurst). Sean is the Manager, Content and Social Media Marketing at Postmedia Network Inc. – he is a great advocate of Social Media and a really engaging presenter!
Our own Scott Garner (@inov8change) briefly talked about our company, Ci2 Group, and then introduced Sean.
Sean’s presentation covered a lot of ground reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management. Very engaging and informative! You can view his PowerPoint presentation online.
Here are some of the highlights we took away from the morning:
- Describe your business model. Will Social help you achieve those goals?
- Business 101 - still applies for Social Media. What are your goals? What is your strategy? What is your measurable?
- When sending out messages use the Jab-Jab-Jab-Jab-Right Hook or 411 method: 4 gives, 1 sell, 1 re-tweet.
Thanks again to Sean for an amazing presentation!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWMkycMfxrY54kvQ2nB0UG3hBYNW_UuoTNCm2rMUwXWjqpkXJzQm-yP56h3_JuTr4P1YKc2Tv2q6dc_jtZBH_cMvNYGnNmueqbUUt5erx7uENMwvWLWTZ6wuutDGwLqrObwUTlX44sFLk/s1600/pic_oct2b.png)
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