Tuesday 29 October 2013

Social Media Breakfast: In-House or Outsource - Social Media for Business

Recently we had the distinct pleasure of sponsoring the 45th Social Media Breakfast hosted at the amazing Headspace creative area!

The guest speaker was Sean Sandurst (@SeanSandhurst). Sean is the Manager, Content and Social Media Marketing at Postmedia Network Inc. – he is a great advocate of Social Media and a really engaging presenter!

Our own Scott Garner (@inov8change) briefly talked about our company, Ci2 Group, and then introduced Sean.

Sean’s presentation covered a lot of ground reviewing how fast social media changes and discussing the pros and cons to Outsourcing or having In-house management. Very engaging and informative! You can view his PowerPoint presentation online.

Here are some of the highlights we took away from the morning:
  • Describe your business model. Will Social help you achieve those goals?
  • Business 101 - still applies for Social Media. What are your goals? What is your strategy? What is your measurable?
  • When sending out messages use the Jab-Jab-Jab-Jab-Right Hook or 411 method: 4 gives, 1 sell, 1 re-tweet.
Thanks again to Sean for an amazing presentation!

If you have not attended a Social Media Breakfast you should. Donna McTaggart (@donnamct) and her team do an amazing job! The breakfasts are held once a month in varying locations with different guest speakers - all talking about Social Media. Free food and beverages are served and after the presentation there is time to network and share.

Follow @smbyyc on Twitter to receive notifications for the next Social Media Breakfast!

Sean Smith
Twitter: @ci2group
Website: www.ci2group.com

Monday 7 October 2013

illumiBYTES - A Monthly Digital Newsletter... Get Yours Today!

Our illuminArt team publishes an online newsletter each month filled with tips, trends and observations on the digital world. They have been steadily releasing the illumiBYTES newsletter for nearly 5 complete years and have an archive of almost 60 articles!

The goal is to help keep you up-to-date with information on trends, news, breakthroughs and events.

The most recent publication:

Sep 2013 - illumiBYTES [ build 5.09 ]

Features the following articles:
    September is the New January - Is fall really the new start to the year?
  • September is the New January - Is fall really the new start to the year?

    As a kid you look forward to school starting in autumn, the cool mornings, the beautiful golden leaves and the anticipation of a new school year!

    In business it seems that September has become the new starting point, almost more than January 1st!
  • Recognition
  • Top 7 Resolutions

Take a look at this great publication here…

View the Archive of 5 years of articles here…

Sean Smith
Twitter: @ci2group
Website: www.ci2group.com